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Approach
Approach
I was engaged to create a BTS video for SEA's first smart columbarium, featuring a movie production by Jack Neo. I chose to go beyond a generic BTS video. Instead, I created two strategic content reels:
Brand Awareness Reel: Combined BTS footage with a tour of the columbarium, highlighting its unique features and smart offerings to captivate viewers and build awareness.
Engagement Reel: Focused on the CEO through a sit-down interview, sharing the story behind the collaboration while integrating authentic BTS clips to foster a personal connection with the audience.
I was engaged to create a BTS video for SEA's first smart columbarium, featuring a movie production by Jack Neo. I chose to go beyond a generic BTS video. Instead, I created two strategic content reels:
Brand Awareness Reel: Combined BTS footage with a tour of the columbarium, highlighting its unique features and smart offerings to captivate viewers and build awareness.
Engagement Reel: Focused on the CEO through a sit-down interview, sharing the story behind the collaboration while integrating authentic BTS clips to foster a personal connection with the audience.
Results
Results
Case study: Goldhill Memorial Centre (Columbarium)
The creative approach showcased the columbarium’s innovative space and services, leveraging the movie production to position the brand as modern and forward-thinking.
The reels effectively drove brand awareness and engagement, reaching a broader audience and sparking interest in its offerings.
Case study: Goldhill Memorial Centre (Columbarium)
The creative approach showcased the columbarium’s innovative space and services, leveraging the movie production to position the brand as modern and forward-thinking.
The reels effectively drove brand awareness and engagement, reaching a broader audience and sparking interest in its offerings.
Let's get started.
Approach
Approach
For this Korean casual restaurant, we crafted a content strategy centered around comedic, lighthearted reels to match the upbeat, fun atmosphere of the space.
Featuring the food, staff, and behind-the-scenes moments, the content showcased the restaurant as the ultimate comfort spot for comfort food.
For this Korean casual restaurant, we crafted a content strategy centered around comedic, lighthearted reels to match the upbeat, fun atmosphere of the space.
Featuring the food, staff, and behind-the-scenes moments, the content showcased the restaurant as the ultimate comfort spot for comfort food.
Results
Results
Case study: Ajumma's
The strategy successfully resonated with the audience, turning the restaurant into a go-to destination for great food and good vibes.
Results:
Increased audience engagement by 20%.
Fostered a stronger connection with viewers, highlighting the restaurant’s inviting and lively personality.
Case study: Ajumma's
The strategy successfully resonated with the audience, turning the restaurant into a go-to destination for great food and good vibes.
Results:
Increased audience engagement by 20%.
Fostered a stronger connection with viewers, highlighting the restaurant’s inviting and lively personality.
Approach
Approach
For this modern French restaurant’s rebrand and new menu launch, we crafted a content strategy designed to create buzz and connect with the audience on a personal level.
We organized a behind-the-scenes launch party to build excitement and captured engaging content, including interviews with the chef.
For this modern French restaurant’s rebrand and new menu launch, we crafted a content strategy designed to create buzz and connect with the audience on a personal level.
We organized a behind-the-scenes launch party to build excitement and captured engaging content, including interviews with the chef.
Results
Results
Case study: Mag's Wine Kitchen
By highlighting the chef’s creative process, personal stories, and inspiration behind the dishes, we delivered authentic storytelling that resonated with the restaurant’s audience.
The strategy blended exclusivity with emotional connection, driving engagement while celebrating the artistry of the rebrand and new menu.
Case study: Mag's Wine Kitchen
By highlighting the chef’s creative process, personal stories, and inspiration behind the dishes, we delivered authentic storytelling that resonated with the restaurant’s audience.
The strategy blended exclusivity with emotional connection, driving engagement while celebrating the artistry of the rebrand and new menu.